The communication center of the EPIC’s LMS is its Marketing Rules Module. In this module, you can customize and enable a variety of marketing rules, designed to meet a wide range of objectives. Each marketing rule is “triggered” by a certain event(s) and/or condition(s) within the EPIC system. When triggered, an email and / or text message is automatically delivered to the customers who meet the criteria defined in the rule. Each marketing rule is associated with a customized message, designed to inform or to elicit action by the recipient. The EPIC Marketing Module offers is a powerful communication tool, allowing you to develop strong, long lasting relationships with your customers.